2019上海国际广印展（APPPEXPO），即上海国际广告节（SHIAF）展览单元， 已于2019年3月5-8日在上海虹桥·国家会展中心成功举办。

 

上海国际广告节是被上海市委、市政府列为具有国际影响力，能放大城市品牌效应的重大节庆活动；今年的主题是“创意连接世界”。

 

作为上海国际广告节的展览单元，本届上海国际广印展汇集喷印、切割、雕刻、材料、标识和展示等领域的创新产品和技术成果，是将广告创意与技术革新完美融合的充分表达。

 

为期四天的展会硕果累累，盛况空前，展示面积、参展企业和专业观众数量均刷新记录：展示面积突破20万平米，使用国家会展中心底层所有展馆；荟集30多个国家和地区的逾2000家参展企业；云集126个国家和地区的209665人次专业观众，均较往届有所增长。

 

六大主题展会：

第二十七届上海国际广告技术设备展览会（上海广告展）

2019上海国际纺织品数字喷墨印花展

2019上海国际数字印刷产业博览会

2019上海国际照明展

2019上海国际数字标识系统及应用展览会

2019上海国际数字展示技术及设备展览会

 

数据分析：

 

展商数据分析：

国内展商：89.48%  境外展商：10.52%

 

各领域参展企业所占比例

广告材料                  20.83%

喷绘设备                  16.68%

亚克力板材              13.05%

标牌                         12.46%

雕刻设备                  12.08%

展览展示器材            7.71%

数码印花设备            6.03%

LED照明                   5.17%

数字标牌/数字展示   4.94%

媒体                          1.05%

 

观众数据分析

参观总人次：209665    海外观众人次：42368

 

观众来源分析：

 

内地观众地区分布

华东                         65.38%

华北                         10.10%

华中                           7.45%

华南                           6.38%

东北                           4.26%

西南                           3.27%

西北                           3.16%

 

海外观众地区分布

亚洲                         47.12%

欧洲                         16.18%

港澳台                     14.50%

北美洲                       7.51%

非洲                          7.01%

南美洲                      5.01%

大洋洲                      2.67%

 

观众企业性质分析（广告展）

广告制作公司           38.91%

广告设计公司           19.02%

贸易商、经销商         9.11%

广告材料生产商         5.78%

广告设备生产商          5.01%

广告代理公司             4.63%

广告制品生产商         3.76%

广告主（品牌企业）  2.93%

媒体                            1.64%

数字展示                     1.34%

终端用户企业              1.56%

增强现实VR                0.78%

虚拟现实AR                0.72%

大专院校                     0.59%

政府协会                     0.40%

其他                            3.82%

 

观众感兴趣产品分析（广告展）

户内外数码喷印设备/数码影响技术输出设备等                              15.90%

UV平板数字喷墨印刷设备                                                              12.48%

亚克力板材/PVC发泡板/铝塑板                                                        7.16%

切割机/刻字机/弯字机/抛光机                                                           6.91%

喷绘布/胶粘制品/反光材料/相纸及相关户内外数码打印耗材            6.16%

条幅机/冷裱机/接驳机/覆膜机                                                           5.26%

雕刻机/激光雕刻机/CNC雕刻系统                                                    4.89%

标牌/标识产品/三面及多面翻                                                            4.73%

灯箱/发光产品                                                                                   4.15%

标牌设备/吸塑机/亚克力设备                                                            4.07%

广告礼品/书籍/图库/软件/后期制作技术                                            3.53%

LED广告光源/LED霓虹                                                                     3.57%

墨水/油墨                                                                                          3.23%

LED显示屏                                                                                        3.23%

展览展示器材/便携式展具系列/展台架及其他POP产品                     3.01%

新媒体/数字标牌/LCD广告机/3D立体产品                                         2.80%

全息投影设备/AR、VR设备/体感互动                                               2.18%

商业装饰材料/货架及商品展示柜/促销器材                                       1.98%

其他                                                                                                   4.78%

 

观众企业性质分析（印花展）

印花生产制作商                                                                              22.85%

纺织印花面料印染生产商                                                               17.06%

户外广告、标识印花生产制作商                                                     11.05%

服装印花面料生产商                                                                       11.01%

家用纺织面料生产商                                                                       10.02%

皮革、毛绒面料、服装加工商                                                           9.31%

媒体                                                                                                  3.68%

大专院校                                                                                           2.27%

政府协会                                                                                           1.19%

其他                                                                                                 11.56%

 

观众感兴趣产品分析（印花展）

数字喷墨印花写真设备                                                                      8.29%

UV平板喷墨印花设备                                                                        8.11%

数码印花直喷设备                                                                             8.01%

热转印设备                                                                                       7.96%

数字喷墨纺织印花系统                                                                     7.83%

纺织直喷印花墨水                                                                            7.67%

热升华转印系统                                                                               7.56%

热升华墨水                                                                                      7.43%

激光裁剪设备                                                                                  7.34%

热转印纸、转印膜                                                                           7.21%

纺织品面料、辅料                                                                           7.13%

纺织物印花品                                                                                  7.01%

数码印花面料                                                                                  7.00%

其他                                                                                                1.45%

 

观众企业性质分析（照明展）

贸易商、经销商                                                                             12.54%

购物中心                                                                                          8.87%

商业连锁                                                                                          8.79%

终端用户                                                                                          8.62%

物业                                                                                                 7.91%

展览展示服务                                                                                   7.61%

酒店                                                                                                 7.51%

系统集成商                                                                                      7.21%

文化传播                                                                                          6.87%

广告传媒与运营                                                                               6.51%

品牌营销策划                                                                                  6.26%

政府协会                                                                                         5.21%

其他                                                                                                5.12%

大专院校                                                                                         0.97%

 

观众感兴趣产品分析（照明展）

灯具                                                                                                24.32%

显示设备及技术                                                                              15.76%

广告机与一体机                                                                              13.91%

智能家居                                                                                         11.91%

视讯解决方案                                                                                    7.29%

触控技术                                                                                           6.91%

软件及信息发布系统                                                                         6.88%

传输系统及设备                                                                                5.28%